Year
2020-21
Services
Marketing Strategy, Capital Campaign Materials, Billboard Design, Brand Design, Web Design,
YOUTH NAVIGATION CENTER (YNC)
Shelter, housing, and drop-in services for youth & young adults experiencing homelessness and crisis.
the brief
Ending Youth Homelessness
I developed a branding and year-long marketing campaign to raise awareness and support for the opening of the Youth Navigation Center of Stanislaus County (YNC). Deliverables included capital campaign materials for fundraising, a logo and full suite of branded business materials, a website, signage, an indoor mural, billboards, media ads, and promotional items.
the approach
You(th) Matter
I started by researching the agency’s mission and audience, then created a logo and visual identity centered around a lighthouse theme to represent guidance, safety, hope, and the ability to navigate challenging circumstances. The goal was to create welcoming and hopeful visuals that would resonate with youth and young adults. This branding was applied across all materials, ensuring consistency and a strong message. Billboard advertisements were designed to increase visibility leading up to the grand opening.
the result
Building Brighter Futures
We successfully completed the campaign, surpassing fundraising goals and gaining strong support for the Youth Navigation Center. The lighthouse logo helped create a clear and meaningful identity that connected with the community and donors. Overall, the campaign positioned the center as a trusted resource for at-risk youth, ensuring its continued impact in the area.